Eye-deology Vision Care: Edmonton Optometrists, Opticians and Eyewear

Our family-owned optometry clinic offers complete eye exams, specialty testing, prescription eyeglasses, sunglasses, safety glasses, contact lenses, designer frames and custom lenses. Visit the optometrists and opticians at our Edmonton clinic today and you will see how personalized eye care enables you to be your very best.

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Contact Our Edmonton Eye Care Clinic & Optical


Optometrists | Opticians | Eyewear

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Current Promotions


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Contact Lens Rebates Up To $150

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Consisting of More Than 25+ Individual Modern Tests and Scans, Our Eye Care Professionals Perform One of the Most Thorough and Exhaustive Eye Exams Available!

Our Eye Exams »
Optometrist-Performed Eye Exams

Advanced diagnostic capabilities promote the early detection and treatment of eye diseases causing irreversible vision loss. They enable our optometrists can see more, so that you may never see less.

Our Technologies »
Optometrist Evaluating Corneal Topography

Every individual is unique. Our professionals account for your prescription, physical measurements, face shape, eye use, lifestyle, along with your personal style and budget when crafting prescription eyewear just for you.

Our Eyewear »
Custom Glasses Personalized Specifically To You!


Our Edmonton optometrists and opticians provide eye care and eyewear services Monday to Saturday, with evening appointments available on Tuesdays and Thursdays. The clinic is closed for holidays. Our hours of operation can be found on our contact page.

Our north Edmonton eye care clinic and optical is conveniently located at 9641 167 Avenue NW, Edmonton AB. It is situated in Namao Center, between ATB and Sobeys. This map shows our location and provides directions to our clinic.

We require a minimum 24 hours notice of cancellation. Failure to provide adequate notice of cancellation will result in a $75 fee applied to your account.

Some optometry services are covered by Alberta Health Care:
  • Ages 0-18: Alberta Health Care covers one complete eye exam per year. Additional exams and/or treatments may be covered based on medical needs. Ask your doctor of optometry for information about coverage and potential costs for specific visual conditions. Alberta Health Care covers medically necessary services.
  • Ages 19-64: Alberta Health Care does not cover eye exams, however many Albertans have insurance coverage through their employer or their own medical plan. We offer convenient direct-billing to most majory health benefits plans. Alberta Health Care does cover medically necessary services.
  • Age 65+: Alberta Health Care covers one complete eye exam per year. Additional exams and/or treatments may be covered based on medical needs, such as glaucoma, diabetes or cataract follow-up or monitoring. Ask your doctor of optometry for information about coverage and potential costs for specific visual conditions. Alberta Health Care covers medically necessary services.
  • Medically Necessary/Urgent Care: includes eye infections or injuries, foreign objects in the eyes, sudden change in vision, monitoring for diabetes issues, glaucoma, and retinal disease, and post-operative care for cataract patients.
* Please consult your doctor of optometry prior to your appointment to determine if there are any additional costs.

Yes, our Edmonton optical has eye glasses, sunglasses, safety glasses, and contact lens options for every individual, lifestyle, and budget.

Yes, we have the ability to direct-bill most major health benefits plans.

Please be mindful that every health benefits plan is unique and that some may not permit eye care providers, like us, to bill directly on behalf of the plan holder (i.e., the patient). Due to privacy laws, eye care providers do not have access to plan details prior to the act of requesting payment. Accordingly, it is the responsibility of the patient to be aware of any billing limitations associated with their benefits plan(s). It is also the responsibility of the patient to be aware of the amount of coverage they have and the date on which their benefits are renewed or replenished (i.e., annually).

Health benefits plan providers can sometimes limit the ability to direct bill plans based on the following:

  • Benefit Plan. For example, the benefits plans held by many federal public servants do not permit eye care providers to direct-bill. Therefore, patients must provide payment and then personally submit their claim to their benefits plan provider for reimbursement.
  • Day of Service. For example, some benefits plan providers manually review, adjudicate and/or audit claims for direct-billing. Their capacity to review, adjudicate, and/or audit claims can sometimes fluctuate throughout the week, especially on weekends. Therefore, patients must provide payment and be reimbursed by their benefits provider
  • Balance Billing. For example, in cases where the patient would like to direct-bill two or more benefit plans, the secondary plan provider may require documentation of the amount covered by the primary plan. Therefore, patients must provide (partial) payment and then personally submit their claim to their secondary benefit plan provider for reimbursement.

New patients should be able to supply the following information at the time of their first comprehensive eye exam.
  • Contact Information (name, address, phone number, email, etc.);
  • Date of birth;
  • Gender;
  • Alberta Health Card;
  • List of current prescription medicine(s);
  • Medical history;
  • Family Physician;
  • Date of laser corrective eye surgery (if applicable);
  • Ophthalmologist (if applicable);
  • Health benefits/Health Insurance policy and group information;
  • If applicable, your current prescription eyeglasses;
  • If applicable, your current contact lens brand/type (i.e., packaging);
  • The location of your most recent eye exam.


Searching for an optometrist in Edmonton? Our experienced Edmonton eye doctors use advanced modern technologies and devote upwards of 500% more time towards providing personalized patient care than elsewhere so that they can see more and ensure that you may never see less. Position yourself to see the future today with Edmonton's best eye care!

Doctor Jennifer Ash, Eye Doctor (Edmonton)

Dr. Jennifer Ash is the Resident Optometrist at Eye-deology Vision Care. Dr. Ash provides patient care 5 days a week. Read more about Dr. Ash.

Doctor Sarah Virji, Eye Doctor (Edmonton)

Dr. Sarah Virji is an Associate Optometrist at Eye-deology Vision Care. Dr. Virji regularly provides patient care Thursdays and Saturdays. Read more about Dr. Virji.

Doctor Ruhee Kurji, Eye Doctor (Edmonton)

Dr. Ruhee Kurji is an Associate Optometrist at Eye-deology Vision Care. Dr. Kurji provides patient care Tuesdays & Fridays. Read more about Dr. Kurji.

Doctor Jade McLachlin, Eye Doctor (Edmonton)

Dr. Jade McLachlin is an Associate Optometrist at Eye-deology Vision Care. Dr. McLachlin provides patient care 5 days a week. Read more about Dr. McLachlin.

Learn Why Our Edmonton Optometrists Are The Best!