Eye-deology Vision Care: Edmonton Optometrists, Opticians and Eyewear

Personalized Patient-First Eye Care Clinic in Edmonton

Our family-owned optometry clinic offers complete eye exams, specialty testing, prescription eyeglasses, sunglasses, safety glasses, contact lenses, designer frames and custom lenses. Visit the optometrists and opticians at our Edmonton clinic today and you will see how patient-first personalized eye care and eyewear enables you to be your very best.

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To be the number one trusted source of modern, personalized, patient-first eye care in the Edmonton area.


To improve eye health, increase eye care awareness and raise the standard for eye care in the Edmonton area.


We value our patients, their well-being, and the trust they place in us as eye care and eyewear providers.


At eye-deology Vision Care, we believe that individuals deserve the best eye care available and that eye care should be a personalized, informative and engaging experience. We value the health of, and relationships with our patients first and foremost. This patient-first mindset guarantees that patients receive the best eye care.


Eye-deology Vision Care Optometry and Optical

Reception / Optical

eye-deology Vision Care


Established in 2017, eye-deology Vision Care blends expertise, advanced technologies, patient education, exceptional service, and modern eyewear to provide patients with the best eye care experience and best eyewear products in the Edmonton area, including St. Albert, Morinville, and Sherwood Park.

Digital Retinal Imaging

Digital Retinal Imaging

eye-deology Vision Care

Our clinic offers a comprehensive suite of eye care services and eyewear products. Optometric eye care services include comprehensive eye exams, specialty testing eye disease (e.g., glaucoma and macular degeneration) diagnosis and treatment, laser eye surgery co-management, and emergency (e.g., foreign body removal) services.

Eye-deology Vision Care Optometry and Optical

Glasses Crafted For You

eye-deology Vision Care

We proudly offer prescription eyeglasses, sunglasses and safety glasses, custom contact lens fitting, professional eyewear fitting, repairs and more. With an incredible selection of designer, sunglass, and cost-conscious frames along prescription lenses from some of the best manufacturers in the world, we have eyewear for prescription, style, and budget.

Personalized patient care is what sets eye-deology Vision Care apart. When you visit our clinic you can expect to receive world class care. Experienced optometrists, professional opticians and caring clinical staff provide you with an exceptional eye care experience.

Eye-deology Vision Care Optometry and Optical

Customized Eye Care

eye-deology Vision Care



Together, Dr. Ash and Associates have more than 40 years of optometry experience diagnosing and treating eye diseases and disorders, fitting contact lenses, and prescribing prescription eyewear. In addition, our licensed opticians have more than 25 years of combined experience measuring, fitting, crafting, and dispensing eyewear.

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Eye Exams: Medical History

The professionals at eye-deology Vision Care believe that every indidivual is unique and that exceptional eye care can only be achieved when an individual's unique qualities and needs are understood. We listen and tailor eye care and eyewear specifically for you.

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Eye Exams: Medical History

Advanced modern technologies enable our optometrists to see more and help ensure that you will never see less. These sophisticated modern technologies promote the early detection and treatement of eye diseases and disorders that cause irreversible vision loss. They represent a significant investment in patient care and quality of life that few other clinics make.

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Eye Exams: Medical History

We strive to make eye care and eyewear acquisition convenient and stress-free. We eliminate the paperwork for patients by direct billing most major insurances - Alberta Blue Cross, Sun Life, Great West Life, Manulife, Industrial Alliance, Green Shield, Quikcard & more.

Schedule Eye Exam
Eye Exams: Medical History

Understanding your health is paramount. Understanding your eyewear needs and available options is equally important. The professionals at eye-deology Vision Care inform, explain and educate patients throughout the care process. We believe that informed patients make informed decisions.

Schedule Eye Exam
Eye Exams: Medical History

The professionals at eye-deology Vision Care believe that every individual is unique and that exceptional eye care can only be achieved when an individual's unique qualities and needs are understood. We listen and tailor eye care and eyewear specifically for you.

Schedule Eye Exam
Eye Exams: Medical History


Doctor Jennifer Ash, Eye Doctor (Edmonton)

Dr. Jennifer Ash is the Resident Optometrist at Eye-deology Vision Care. Dr. Ash provides patient care 5 days a week. Read more about Dr. Ash.

Doctor Sarah Virji, Eye Doctor (Edmonton)

Dr. Sarah Virji is an Associate Optometrist at Eye-deology Vision Care. Dr. Virji regularly provides patient care Thursdays and Saturdays. Read more about Dr. Virji.

Doctor Ruhee Kurji, Eye Doctor (Edmonton)

Dr. Ruhee Kurji is an Associate Optometrist at Eye-deology Vision Care. Dr. Kurji provides patient care Tuesdays & Fridays. Read more about Dr. Kurji.

Doctor Jade McLachlin, Eye Doctor (Edmonton)

Dr. Jade McLachlin is an Associate Optometrist at Eye-deology Vision Care. Dr. McLachlin provides patient care 5 days a week. Read more about Dr. McLachlin.